The Great Ones Part 2

My new job in California has me taking over a territory that was once run by Dean Lane. Dean was one of the most respected animal health reps in the country. Can you say pressure.....

I first met Dean in the late 90's at the first Walco National Sales Meeting. I seem to remember he was representing Manna Pro, among others, at his booth. Ken Caffey gathered all the SunWest Desoto reps and told us we needed to hear what Dean had to say. We brought the line in and never looked back.
Since Dean was already living in California, I only saw him from time to time for the next several years. When I went into marketing with Walco in Jan 2002, I started having more contact with him and started to get to know him better. Dean was probably the most easy going, calm person I have ever known. If you pushed back on a product or line he was showing you, he never got flustered or grew impatient with you. He just looked for another angle to present the product to you. And he normally walked out with an order in his pocket.

When I moved to California in 2004, I started dealing with Dean quite a bit. He was living in Stockton at the time and when he made a trip to southern California, he always made sure to call or come by the warehouse in Fresno. I always looked forward to his visits because you could always learn something from him. I asked for a few above and beyond the call of duty favors from Dean and he always came through for us. He never held that over your head or made you feel like you needed to repay him. But you did so anyway....

When I was going through my moment of despair (pretty lame when I think of what Dean went through), Dean helped me find a job at VSI. He would never admit to it, but a friend of mine that worked for Dean, told me he said, "Tim is good for this industry and we need to keep him in it." That is about as good as it gets. After a tradeshow while I was at VSI, Dean took a few of us to eat dinner. Before dinner, we were all talking over a few drinks and Dean said that he was having marital problems. He could have easily blamed everything on his wife and we would have never known any different, but he never said a cross word about her. Dean was a classy dude.

When I heard Dean was having health issues, I thought, "No big deal, Dean will get through this." Later on when I heard how bad it was, I was stunned. How could this happen to him? Why would this happen to such a decent and good person? About 6 or 8 months before Dean passed, I ran into my future boss, Bo Brown, at a tradeshow in Sheridan, Wyoming. I could tell by talking to Bo that it did not look good for Dean. Bo's wife Ruth gave me Dean's contact information and she said he would love to hear from me.

For whatever stupid ass, dumb reason, I never called Dean. I knew I wouldn't be able to keep it together when we talked and I didn't want to embarrass myself. Pretty lame excuse. I did post a few messages on the CaringBridge website that was set up for him, but I wish I had called. Take note kind reader, don't make the same mistake I did. Pick up the damn phone. I just know in my heart that Dean wanted to talk to as many people as he could in those last months. A lot of co-workers and friends did call Dean, but I didn't. I sure wish I could get a do-over.

When I first interviewed with Bo, for whatever reason, I didn't correlate the fact that I was taking over a territory that Dean used to run. At our first meeting after I was hired, Dean's name kept coming up again and again. A sales report I was given showed him as the rep for the same territory as I was in. Same stores. Same distributors. Same people. The magnitude of it all hit me finally. I made up my mind that I was going to make Dean proud. I have put this weight on my own shoulders; no one is pouring it to me.

I hope that some day, when I'm old and lame, people will smile when my name is mentioned. Kind of like they do now when Dean's name comes up.